Owner / Freelance | Major Danger Studio | October 2002 – Present

Facilitated client success by leveraging diverse skills and expertise gained at advertising and consulting agencies to develop brands and advise founders on GTM strategies. Clients included SaaS and biotech startups, SMBs, and community nonprofits.

• Fundraising. Attracted Seed funding for biotech startups as developer of GTM brand strategies. Companies included IndieBio startup Pando Nutrition ($435K) and community-funded Real Vegan Cheese ($20K).
• Thought Leadership. Supported client growth for futurist agency CauseIt through research and preparing presentations, websites, videos, and workshops to educate B2B audiences on marketing best practices and technology trends.
• Brand Development. Accelerated brand and product launches through workshops with founders and executive teams to define value propositions, identify business requirements, and develop brand and marketing strategies.
• Event Marketing. Garnered over 903K online views and over 500 in-person attendees by producing speaker YouTube videos and localized event marketing for TEDxBellevue.

Marketing Director | renegade.bio | March 2020 – June 2023

Brought on by CEO/Co-founder based on brand identities and GTM market strategies developed for his prior biotech companies. Led build-out of the department including developing marketing strategies, brand identity, and all internal and external communications functions to support emergency responses for COVID, Mpox, and rising STI rates.

• Profitability. Instrumental in $2.7M revenue within the 1st year and 472% YOY growth in the 2nd year, through brand positioning and marketing campaigns for diverse audiences.
• Leadership. Led a high-performing, multi-disciplinary team with 3 staff and 3 agencies in a dynamic environment by translating organizational strategy into KPIs, quarterly and annual planning, budget management, daily support, and team mentorship while optimizing organizational effectiveness through ongoing process improvements.
• Fundraising. Accelerated Seed $334K and Series A $15M fundraising rounds by collaborating closely with the leadership team on market research, messaging framework, and design of Angel & VC investor presentations, support materials, and annual reporting.
• Brand Strategy. Partnered with C-suite to drive rebrand launch in 8 months with $250K budget by synthesizing market research and consumer insights into brand strategy, and collaborating with internal departments to ensure consistency across channels.
• Product Strategy. Architected product and content roadmaps to expand market reach by understanding customer needs and collaborating with SMEs to develop strategic initiatives including use cases, print collateral, digital and social channels.
• Growth Strategy. Increased customer acquisition and retention by growing engagement rates to 7.44% among 12K unique social media users, email open rates up to 57.5%, and website traffic by 27.4% through optimization of integrated marketing campaigns.
• Public Relations. Expanded brand awareness with 2 CEO appearances on a nationally syndicated show, and 15 news mentions by identifying opportunities, writing press releases, developing strategic partnerships, managing media strategy, speaker bureau training, and emergency communications planning with a PR firm.

Producer / Account Manager | Free Range | October 2014 – October 2017

Initially, agency video producer managing portfolio of multiple projects. Quickly offered broadened role producing both video and enterprise websites with budgets from $10K to $350K. Clients included NY Academy of Sciences, The Story of Stuff, Lithium, Complete College America, The Nature Conservancy, and Grace Science Foundation.

• Nonprofit Marketing. Amplified the voices of women around the world through brand engagement and fundraising support for humanitarian NGO Global Fund for Women through vendor management of an international web development team and client relationship management for a $120K website redesign and launch in 6 months.
• Brand Marketing. Repositioned company for broader market reach for agency rebrand by supporting change management efforts with modernized brand direction through alignment and coaching of up to 6 member cross-functional teams, and maintaining multiple vendor relationships through transitions.
• Engaging Storytelling. Expanded The Story of Stuff engagement with over 1M views on YouTube by producing 2 new videos on $50K budget. Raised awareness of Dogwood Alliance and Southern deforestation through creative development and production of animated video with $20K budget.
• Video Production. Produced a monthly thought leadership series in 2016 as part of an affiliate marketing initiative with Babson College on a wide range of business topics.
• Advertising & Education. Educated people with disabilities on disaster preparedness practices with a 3-part broadcast ad campaign and a 10-part online video series. Managed $200K budget, dual-agency account (FEMA & The AdCouncil), agency team, accessibility experts, and contracted production company.