Greenpeace
Mega Cats
Challenge
Overfishing is causing 88% of fish stock to be overexploited with, 69% of those species at risk of collapse. How do we break through the noise and counter act the influence commercial fishing lobbyist have on regulation?
Goal
Engage European Millennials to raise awareness of the dangers of over fishing and the lobby steering the crisis to drive personal and political action.
Solution
Engaged European Millennials through a short, attention grabbing, tongue-in-cheek viral cat meme video inspired by internet culture, Kaiju, and Monty Python.
GAllery
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GAllery
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GAllery
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GAllery
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GAllery
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GAllery
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GAllery
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GAllery
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GAllery
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